Bulgari, Place Vendôme
Paris · Retail windows
[publication date to come]
Paris · Retail windows
[publication date to come]
Thirteen illuminated windows for the Bulgari maison on Place Vendôme — the most fully documented DreamLux commission in the library, and the clearest demonstration of what a jacquard weave does in a retail setting.
The pattern is woven in rather than applied, so the design decides exactly where light appears and where the surface stays dark. Behind a display, that means the textile can carry a graphic of its own without competing with the objects in front of it.
Full press copy for this project is still to come from DreamLux Italy — the text above states only what the asset library and DreamLux’s own published material support.
Jacquard is woven with the pattern built in from the start, so the design decides exactly where light appears and where it stays dark. Layered wiring creates real depth, almost like a light-and-shadow drawing woven into the fabric. It’s a denser, more structured material, well suited to wall panels and paneling.
